Monday, 12 November 2012

Welcome to www.thecottonstory.com


Hello. Thank you for visiting www.thecottonstory.com.

Although it’s called “The Cotton Story”, our blog is really about people. Real people. People whose lives have been impacted by cotton production. The impacts can be deadly. And you should know about them.

But first, you should know that cotton is the world's most important natural fibre. Nearly 60% is used as yarn and threads in a wide range of clothing, including underwear and undershirts. This translates into an industry that is worth many billions of dollars. Without a doubt, you and I love to wear cotton, pure or blended.

Second, you should know that 99% of the world’s cotton is produced conventionally. Conventional cotton production allows the use of toxic and persistent synthetic agrochemicals (e.g. insecticides and herbicides) and genetically modified cotton seeds. It is the use of those things that is producing the harmful impacts, whether directly or indirectly.

Through our posts, you will find out what those impacts are. You will also discover what people on and off the farms are doing to address them. Finally, you will learn what you can do to help minimize or eliminate them.

We hope you will continue with us on this journey.

Sincerely,
Team Nukleus

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